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  • Writer's pictureFreddy Fix

Best company names and what makes them unique

Updated: Apr 22, 2022

Conditions are determined by our first impression. This is why the name of a company plays a big role in how customers perceive and relate to it.

Using a company name generator is one way to streamline the process of coming up with a descriptive, unique and more importantly accessible name. Along with some examples of the best company names plus their stories, this article can help you begin the brainstorming session when naming your next venture.

Best company name

01. Verizon

The name Verizon combines the Latin word for truth, veritas and the word horizon. The Latin phrase reflects the first part of the company's mission statement, "We Deliver on the Promise of the Digital World." While Verizon's horizon signifies its forward-looking approach, as shown in the second half of the company's statement, "... by improving the ability of individuals, businesses and society to do more new and do more good." As one of the best company names to date, Verizon stands tall.

02. Whole Foods

The gradual rise of the ecological giant is a story in itself. From the very beginning, the original founders have always focused on bringing natural foods and products ahead of Americans' unconscious shopping habits.

In 1978, co-founder John Mackey grew his business idea out of Austin, Texas with his first small store, Whole Foods Market. The company grew exponentially, but the name has been a fixed point over the last transformative decades in an ode to well-being and health. Whole Foods is simple and honest, just like the products they sell.

03. Netflix

One of the most important portmantos of the past year, Netflix ranks among the best company names today. By mixing online, short for internet and flix, an upgraded way to write movies in the plural form, Netflix represents a target market for moviegoers who prefer to watch online. It is related, unique and easy to remember.

04. The North Face

When you're looking to buy serious outdoor equipment, North Face is most likely to come to mind. That's because it's one of the best company names out there. Anyone can easily reason with the following meaning: "In the northern hemisphere, the north side of a mountain is generally the coldest, icy and most formidable route to climb," as it says on the FAQ page of the website.

Captivating naming ideas

Now that you've learned the unique stories behind the names of some successful companies and brands, you're ready to find your own. Using a company name generator helps speed up the practice of coming up with a company name. In seconds, you can find some inspiring alternatives and secure a domain name for it, both of which are crucial steps in starting a business.

When naming a business, consider how it will affect branding and marketing efforts and whether it will create a strong first impression on potential customers. During this part of the process, you will be careful to give the generator tool the most relevant terms that describe your business.

For example, if you are starting an online business based on sunglasses, sunglasses are the most important word that should appear in your company name and domain name. I recommend you choose another word to narrow your search and make your name more unique. You can enter the words stylish or prescription to narrow down your choices, depending on the type of audience and product you are selling.

In anticipation of this blog post, I came up with some solid examples of the best company names per industry, in collaboration with the generator of company names.

1. Silk Road Sweets

Word: Japanese candy Industry: Food subscription box

2. Silver winner

Word: silver jewelry Industry: Ecommerce accessories store

3. Wisepet Shop

Words: Happy dog ​​Industry: Pet shop

4. Holy cream

Word: Cream industry: Ice cream shop

5. Yoga Switch

Word: Yoga Industry: Yoga Studio

6. Hyperfitness

Word: Bodybuilder Industry: Exercise Trainer

7. Proprint Design

Word: Printing design Industry: Printing design company

8. Lens corner

Word: Camera lens Industry: Photography studio

9. Bike Warrior

Words: Bicycle industry: Bicycle workshop

10. Sunglasses Power

Word: Sunglasses Industry: Sunglasses store

7 rules for choosing the best company name

It's time to finally choose a name. That way, you can start filling out the business plan template, create a website, and go through the rest of the checklist. Here are the guidelines for choosing the right name for your business:

01. It must be descriptive

As mentioned above in the name generator section, the use of descriptive words in your business name can have a positive impact on how others relate to your products or services. With the right word choice, your name can evoke a certain feeling or feeling. Take the example of "Silk Road Sweets" which transport people to a historic turning point where the east met the west under the old trade routes Silk Road. It's easy to link this hypothetical food subscription box back to the content, Japanese Sweets.

02. It shows your values ​​to customers

Just like Verizon and North Face, brand and company names are as strong as the ideals they represent. Your company name must be important above all else. It should be identifiable and can position your business as something that matters.

If you start a service business around education, your values ​​match truth, justice and dignity. That's why the leading digital reading platform Epic borrows its name from the Greek word epikos. It not only suggests "impressive" or "great", but celebrates honor and respect.

03. It is original

One way to stay competitive in a saturated market is by having a unique company name. It will set you apart from others in your industry or niche.

With a unique company name, you are less likely to encounter legal issues, such as trademark infringement. In 2005, a judge ruled in favor of Starbucks, which sued an Oregon coffee bar owner over the name Sambucks Coffee. This modern version of David and Goliath was one of several major trademark battles. Furthermore, you do not want your name to be confused with another similar company name. You can avoid confusion with a name you can really call your own.

04. It's memorable

By choosing a company name that is easy to say, spell and remember, you also make it divisible. People will be more likely to spread the word since an unforgettable name is also functional. The best company names are the ones that stay on the tip of our tongue, like Sharp, Lego and Google.

05. It's scalable as your business grows

Few small business owners can correctly predict the future of their success. History shows us, however, that by keeping your options open, you will be able to receive changes that may occur, including expansion.

With this in mind, you may want to avoid limiting your business name based on a geographic location or specific product type, as it may affect scalability. By doing so, you ensure the ability to adapt to new requirements, trends or markets. Although you may be starting a business that sells one type of product or service, you should also write down some other offers that you can include in your price list. For example, a company name like "Lady handbags" limits your brand to one type of client and product. Think of a company name as a lookup for potential growth in your market.

06. Test it out

At this stage, you may have a few viable options, but to be 100% sure of your choice, you need to get external feedback. You can bring the idea of ​​the company name to friends, family or even potential investors to gain insight.

Take the opportunity to test it out in real time and see how others react to it. Is it positive? Or do people still have questions about what you are trying to achieve? Regardless, every company name must go through this process to ensure that only the good ones come in the end.

07. It is available

Today's companies have or are working towards building a strong online presence. Once you have created a website, your domain name is the address of that website. Usually, a domain name will be closely linked to the name of the business online, and therefore it is crucial to check domain availability already in the brainstorming phase. This step will also help in the process of registering a company name, and legally protect the name in accordance with government laws.

Freddy Fix borrowed from Wix

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