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  • Writer's pictureFreddy Fix

11 Steps to Becoming a Successful YouTuber

Updated: Apr 21, 2022

There is general agreement that launching a YouTube channel is no longer "worth it" because "all the millionaires are already born out of the platform." While it's true that it's rare to become an overnight YouTube sensation, that does not mean you can not make it big on the channel - it will just take time. The success of former YouTube influencers has led marketers to change how they can potentially reach their audience, so it's actually a very relevant dream to have for your own channel. The video platform has merged into the marketing fold of many companies or really anyone who wants to share their voice with the world.

Here are the 11 steps you need to take to become a successful YouTuber:

  1. Define what success means to you

  2. Choose a niche for your YouTube channel

  3. Make a launch plan

  4. Create a channel that stands out visually

  5. Optimize for SEO

  6. Stick to a content creation routine

  7. Be straightforward in your videos

  8. Stay informed about your niche

  9. Get involved in your community

  10. Promote your channel with a website

  11. Learn from YouTube Analytics

01. Define what success means to you

Many people define success in terms of money, but there is so much more. If you earn a lot from a job you hate, would you consider yourself successful despite the lack of satisfaction? Success comes in different forms, and it is up to you to decide how you measure yours. Whether it's getting a higher number of views for your videos, getting more YouTube subscribers or monetizing YouTube, keep this as a focus - everything else is just a bonus.

02. Decide on a niche for your YouTube channel

YouTube has everything you want to watch in one place. There's a lot of good content, and lots of awful content out there. The selection is huge, from instructional videos, to humor and reviews. You need to choose the type of content you want to offer on your channel (educational, entertaining or inspiring) and tailor it to your goal.

Once you've found the focus, you can see how you can make the videos unique by using the brand's personality. For example, you can niche on a topic, become an expert and make videos about it on your channel. As a YouTuber, you should always show your true self to the audience, because authenticity and uniqueness will set you apart and let your viewers connect with you. Consider who your audience is for creating engaging content that speaks their language.

Depending on your channel, you may want to give yourself some leeway to cover new topics in your industry as well. Do not hesitate to jump on a trend and upload YouTube videos on that topic.

03. Create a launch plan

Now with your content plan secured, think about how you want to carry out the channel's establishment and everything in this venture. Treat this as a business plan and return to it every now and then to make sure you follow the standards you have set for yourself. You can also treat this section as a checklist of tasks you need to complete to create your YouTube channel, such as quality video production equipment. Examples of this include a high quality camera, microphone, light ring and recording software. That said, phone cameras are also a great starting point when you have a tight budget.

This is also a good time to find out who else will be involved in your channel. Essentially, build a realistic timeline for your post schedule, gather topics for your content, and make sure you follow this timeline consistently along the journey.

04. Create a channel that stands out visually

If you're trying to make YouTube happen for you, be sure to watch the section. Since the medium is a visual, presentation is the key. Your profile picture, also known as a channel icon, and your channel background banner picture must have the correct dimensions (see our size guide for social media). Think about using a YouTube logo maker for your profile thumbnail and follow these tips to create a YouTube logo that stands out. Then you will find your channel name. You can use a YouTube name generator to streamline this part of the process. Try to create your own visual style that you will continue to render consistently.

05. Optimize for SEO

Proper SEO setup for your YouTube videos is more than important. Since you took the time to produce your videos, make sure you get the most out of them and get your channel discovered.

YouTube is a very sophisticated search engine, and people use it a lot to discover new content without a specific creator in mind. This means that by choosing the right keywords, you will have a better chance of being found, seen and enjoyed.

If there are videos similar to the one you want to make, take a look at the exact words you typed for the results. Then try a little variation to see how the results change, so you can see what one or two of the differences can do. Examine the keywords you want to use, their popularity and the keywords your competitors are using.

Tips for Using SEO to Become a Successful YouTuber:

  • Use keyword research tools like Ahrefs or Google Keyword Planner to see frequently asked questions and create high-demand videos.

  • Read through discussions about places like Quora, follow Google Trends and get active in relevant social media groups to understand what topics are "hot" right now in your industry. This will give you topic ideas for your YouTube videos.

  • In the video description, use the target keyword 3-4 times. Also include the keyword in the video title towards the beginning to optimize for mobile.

  • Use your analytics to see which keywords are used to discover your channel, so you can best target multiple videos around that topic and possibly create a series.

  • Take a look at what autofill suggests so you can get more ideas about keywords you can target and videos you can create.

06. Stick to a routine for creating content

No matter how many of these articles about success on YouTube you read through, you will always find this tip: You need to be consistent to see any kind of success. That is it or hope for immediate viral luck. Sure, it would be great, but the viral route is not guaranteed.

No matter what type of content you produce, you will be consistent with the timing and types of videos. Set a schedule for when you want to release your videos, and try to stick to it. Consistent video release on the same day and time not only tells your audience when they can expect your new content, but it gives you a schedule to work on and adhere to. Consistency is also about ensuring even content on the brand.

Let's say you follow a baking channel on YouTube, but the last episode is suddenly about the host's vacation in Bali. The stark contrast in content, especially without warning, is jarring and can confuse loyal viewers. If you want to experiment with your content, you may want to give your audience a heads up first.

07. Be straightforward in your videos

Do you know what is completely unnecessary for a YouTube video? A five minute explanation of something you can (and intend to) show your viewer that only takes 30 seconds. Sounds funny when worded that way, right? Unfortunately, this is terribly common. To put it bluntly, people do not have time for you to waste their time, so just go straight to it.

If you are publishing instructional videos, it is an absolute must to get to your point as soon as you can. Explain what the video is going to be about and dive right in. The point of a video is to "show" the viewer something (if they just want to listen, they will tune in to a podcast.) Of course, there will be cases where further elaboration or troubleshooting must be mentioned, but save it for later in the video. The audience will thank you.

08. Stay informed about your niche

When presenting to the public, you want to be seen as knowledgeable about your industry. This means that you stay up to date with the latest news about your niche and peers. Keeping track of what's going on around your industry (including competitors) can help you create relevant and fresh content for your viewers. Being an industry expert will also help you establish yourself as a "go-to" channel within your field.

09. Get involved in your community

Your subscribers play a significant role in the success of the channel, so make sure you have regular contact with them. This goes beyond just responding and liking their comments. Community leadership can be a separate job. A great way to get involved with your community right away is to host a YouTube live stream. Live video is becoming increasingly popular, as it allows you to interact directly with your viewers and shows a more honest presentation outside the cuff.

The live feature is also great for hosting questions and answers, so your audience can get answers to their burning questions right there and then. You can also turn it over and ask viewers to leave questions in the comments section, which you can then answer in the next video.

In addition to YouTube, you should also engage with your community on other social media networks. By taking advantage of several platforms, you will not only be able to meet new target groups, but also show that you are available and engaged in your community.

A few ways to expand the community include:

  • Be sure to connect from one social network to another. A properly placed promotional call (CTA) in your videos can help you achieve this action.

  • When you release a new video, you will announce it on all your other channels. In addition, do not forget to add a link to your latest video.

  • Create a blog to keep your community interested.

  • Open an online forum to keep the conversation going.

  • Send out newsletters using Wix Email Marketing to promote your weekly blog, announcements or updates.

  • Start a podcast to share your ideas in a different format and inform your listeners about your YouTube channel.

10. Promote your channel with a website

Once your main content is created for YouTube, it's hard to give your brand another home. Sure, you can share your videos on other social networks, and you should, but a video site should be the home channel of your YouTube channel.

The great advantage of creating a website for your channel is that you are the owner of everything on your website. Essentially, you are not limited to what a social media platform has to offer. Therefore, your site has all the benefits of YouTube without any of the limitations.

With a video producer, you can easily sync your YouTube channel with your site, enabling a seamless integration of your videos on your site. That means multiple views of your videos right from your site. You also have the option of selling your videos, renting them or even setting up a monthly subscription. You can start with one of these customizable video site templates that have all the built-in features you need.

11. Learn from YouTube analytics

Even the best can do better. Several YouTube features, such as the dedicated analytics section for your channel, let you see how your videos are performing. YouTube Analytics gives you insight into the people watching your videos, allowing you to further refine your target demographics. It will also give you a better idea of ​​why one video may have performed better than another. Basically, it is a powerful tool you should take advantage of for your growing channel and future YouTube marketing efforts.

Freddy Fix borrowed from Wix

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