Updated: Apr 21
So your site is ready and you can not wait for the world to see it, get feedback and track how it works. There is only one minor problem. Building an audience and generating high quality traffic to your site is not something that just happens. In most cases, building a steady stream of traffic is time consuming and an ongoing process.
However, there are some ways you can speed up. This article will guide you through a number of tactics that you can begin to implement today.
To get more visitors to your site:
Tell your network about your new website
Be active on platforms the audience engages with
Start paid promotions and use free coupons
Offer exclusive offers
Make guest appearances on related channels
Invite others to become guests on your platform
Reach out to influencers
Set up a Google My Business account
Publish your site and content in web directories
Syndicate your blog content
01. Tell your network about your new website
Before you start your website, it is a good idea to get feedback from your close friends and family. Then make adjustments where you see fit. Once that is done, it's time to spread the word.
Write instant messages to your contacts:
Send a direct message to your contacts on channels such as Facebook Messenger, WhatsApp or LinkedIn InMail and let them know about your new website. Keep the tone and message personal, add some details about what your site offers. Avoid using marketing jargon so that your network will respond better to your message.
Share your site on social channels:
Write a post to launch your new website and share it on social media channels. Get friends, family and colleagues to comment and share to ensure that the post gets high engagement. You can customize your site's social preview or use Wix's social post editor to create an eye-catching image.
Send a professional email to your contacts:
This is a great way to reach out to your wider network, customers and contacts. If you use Gmail, you can easily sync your contacts to Wix Email Marketing. So all you have to do is customize a template and launch an explosion into your network by advertising your new site.
02. Be active on platforms the audience engages with
It is very likely that your target audience is already active in communities, blogs and online platforms. The only thing left for you to do is capture their attention and get them to come to your site.
First, make a list of all the relevant channels that your target audience is on. Then start being active on these platforms. You should comment and post daily in a way that provides value to the community. By doing so, you will entice members to explore what you have to offer, engage with your site and do business with you.
If you write meaningful feedback on posts and comments regularly, you'll probably catch the eye of your administrators as well. This will help build a relationship with them and open the door to future collaborations.
A great place to demonstrate your expertise is Quora and Reddit, where people come to look for specific answers as part of discussions on almost every conceivable topic. Contributing valuable information on these platforms can help you be found by your users, but it can also help your answers to be ranked in the search results - and ultimately lead to more traffic to your site.
03. Launch paid promotions and use free coupons
Paid campaigns are a sure way to increase traffic quickly. You can easily experiment with low budgets to test whether it is effective or not. If you do not know how to set it up, a good place to start is to use Facebook and Instagram ads from Wix. This AI-powered tool helps you advertise to the most likely to convert your audience. You can create campaigns in your Wix dashboard that reach your target audience based on past site purchases, interests, and online behavior.
Many paid advertising platforms offer free or discounted coupons to first-time users. For example, most Wix Premium subscriptions come with a coupon to promote your site with Google Ads. New deals are popping up all the time, so make sure you take advantage of all the platforms you can.
If you add all these offers together, you can give yourself a strong starting budget for the first campaign or two. Coupons like this also give you a chance to experiment and discover what works for your site without investing large sums.
04. Offer exclusive offers
Identify communities, channels, complementary businesses or platforms with relevant audiences. Then all you need to do is reach out to the person who runs the target channel with the campaign you want to share within that group. Often they will be more than happy to approve your request, and team members can be happy to receive the coupon. This is a great way to get high levels of exposure from existing audiences and communities.
Use Wix coupons to easily create shareable discount links for your products and services.
05. Make guest appearances on related channels
Start contacting relevant channel owners and find opportunities for guest posts, join a podcast or contribute to other media. It's a chance to showcase your expertise and share your site with a wider audience. Online marketers are always looking to provide value to your audience - so if you can deliver something of value, they will be happy to show you on their channel.
06. Invite others to become guests on your platform
By having your own guest contributors, you can easily create new and interesting content for your audience. This can be for your blog, your podcast, videos and other types of media you create. Guest content is also beneficial because your guests are likely to market your content to the audience, which will result in more people discovering your offerings. It's a win-win.
07. Reach out to influencers
Influencer marketing is a great way to get in front of a large audience quickly. Make a list of influencers whose interests overlap with your brand, get in touch and ask them if they want to collaborate. After that, you can negotiate promotional costs. There are many influencers out there in different niches, so it pays to build a few different relationships to see which ones give the best results. Learn more about influencer marketing and micro-influencers.
08. Set up a Google My Business account
If you have a physical location, a Google My Business profile will give you a greater chance of being found in local searches. When someone searches for a business in your area, it is very likely that the information and your website will be suggested first. It's pretty quick and easy to set up.
A complete profile also makes you look more professional, and previous customers will be more likely to leave reviews, photos and reviews. All of this provides a stronger presence and a different way for traffic to reach your site. Wix lets you easily set up your Google Business profile right from the dashboard of your site.
09. Publish your site and content in online directories
The web is full of websites, directories and social platforms based on user-generated content. These platforms have a huge amount of visitors, so they are a great place to increase your exposure and can even help you rank higher on search engines.
Be sure to set up a profile that contains your information and a link to your site. Placing links to your site as part of profiles or posts on platforms with large amounts of traffic is also good for your backlink strategy.
We have put together a list of 50 free sites to promote your site online to help you get started.
10. Syndicate your blog content
Good blog content is hard to come by and is something your audience is always looking for. After creating a blog, put your blog posts to work by distributing them as widely as possible on sites like LinkedIn's publisher platform and Medium. Then use your content for presentation format and share it on Slideshare. This will bring more people to your site while increasing your backlink strategy.
Freddy Fix borrowed from Wix