Updated: Apr 21
So you're just done creating a website and now it's time to share it with the world. After all, what good is a web site if it simply "blends in" with everything else out there? Website marketing does not have to cost you a lot of money. In fact, it does not have to cost you any money at all.
We're sure you've encountered articles similar to this one that promise to show you "x amount of tips" for doing something for free, just to have a big, red price tag at the end. This is not one of those posts. Everything listed will ensure that your wallet remains closed.
Read on to discover the 10 best ways to market your site for free.
How To Promote Your Website
Strengthen SEO for your website
Take advantage of email marketing
Start a blog
Try guest blogging
Leverage the power of social media
Submit your site to online directories
Post on forum
Reach out with outreach marketing
Say it with your signature
Focus on quality
01. Strengthen SEO for your website
SEO, or search engine optimization, is one of the most effective ways to market a website, as it helps to improve the website's ranking on Google and other search engines. Unlike paid search ads, SEO is completely free - the competition is open to everyone, based on the quality of the content you publish, the agility of the navigation you offer to your visitors, and the number of links you receive from external sources.
You can achieve strong SEO by placing certain keywords and phrases throughout your site, adding alt text to your images and optimizing your headlines so that your site can be found on search engines.
Because SEO requires time and effort, automated SEO tools make the process more efficient. Wix SEO, for example, guides you through the process from start to finish, giving you a simple checklist of everything you need to optimize your site so that it is visible in search engine results.
In addition, all Wix sites are immediately indexed by Google, which is a crucial first step in getting your site on Google. This is the cornerstone of website marketing, as it ensures that your website can be discovered by new visitors.
02. Take advantage of email marketing
There is a reason why you always see email marketing placed high up in articles that talk about how you can generate traffic to your website. Why? Because it has proven to be effective over and over again. In fact, its average return can be as high as 4400%, or $ 44 for every dollar spent.
Newsletters are a particularly effective form of email marketing, as they are a direct form of communication between you and your potential customers. They also help you get subscribers and can help drive traffic to your site. To create an engaging newsletter, keep your content sharp and direct, and use prominent calls to action that encourage readers to click. It will help your content stand out from the sea of other newsletters that your subscribers can receive.
For this reason, email marketing is an important part of any marketing plan. Wix Email Marketing Services will help you create, send and share professional email newsletters and other email marketing campaigns in minutes.
03. Start a blog
When considering how to market your site, it is a good practice to create a blog to boost SEO and increase your site's search engine rankings. Blogging makes it easier for people to find your site and discover your business. On top of that, it helps you establish yourself as an authority in your field and can dramatically improve your conversion rate.
Writing blog posts forces you to research your market, and again expands your knowledge and professional skills. When it comes to the technical side of starting a blog, Wix streamlines this process, making it easy to add a blog to your site.
Even if you are not much of a writer, you can still benefit from including a blog on your site, as it helps generate brand awareness and increase traffic to your site.
04. Try guest blogging
Expand the marketing of your website further by collaborating with a guest blogger. When another writer in your industry writes a post on your own blog, you extend the reach of their audience and get high quality leads. In addition, it helps to get in touch with authors who are already established in their field, to develop your own network. This can give you more exposure, traffic and sharing on social media.
On the back, you can also market your site by becoming a guest blogger yourself. If you choose to go this route, you will be writing articles that will be published on sites other than your own.
This is a crucial marketing strategy that offers huge benefits. First, it strengthens your SEO when you include a link to your site in a guest post or author biography. Second, it generates awareness of your brand by encouraging new audiences to click on your site and surf.
05. Leverage the power of social media
Social media is not just a way for your high school friends to show off pictures of their kids or take pictures of what they ate for lunch. It's also an effective way to market a website, as it helps businesses reach a diverse audience and build brand awareness.
Whether it's on Facebook, Twitter or Instagram, social media marketing is important for engaging followers. More importantly, posting compelling content increases the chances of your audience sharing it - which is free marketing for your site. And the more people who click on your content, the better chance you have of getting website traffic and improving your conversion rate.
Do not forget to cross-promote so that all your networks benefit from as much of the content as possible. For example, you can share your Instagram video on Twitter or your latest blog post on your Facebook page. You can also add a social bar to your site so visitors can easily find your social profiles and share your content.
06. Submit your site to online directories
In addition to optimizing your SEO to help people discover your site, you should submit your site to web directories. Web directories make it easy for people to find your URL and navigate to your site. Depending on your industry, there may be a directory for your specific business type.
If you have a physical store, submitting to local directories is even smarter. Free services like Google My Business let you claim your business so that when someone searches for your business, a complete set of details - including your site, opening hours, contact details and a map of your site - appear on the results page. Other places you should consider placing your website are Angie's List, Yellow Pages and Yelp.
07. Post on forum
When deciding how to market your site to a new audience, try using forums. One method is to start a thread on a well-known forum like Reddit and let others decide if it's worthy of being voted on. Another option is to engage in an existing conversation thread and refer to your site when relevant.
Whichever approach you take, keep in mind that you should only add your site to these posts when it serves as a genuinely useful resource to supplement your response. Otherwise you risk appearing as spam.
Try to find forums that are specific to your industry so that you can reach people who are already interested in your niche. If you do not find a forum specific to your business category, start your own forum using Wix Forum. This will make your site a destination forum for your industry - another great site promotion tactic.
08. Reach out with outreach marketing
Outreach marketing involves getting in touch with others in your business niche, such as bloggers, influencers and other professionals, to market your site. Ideally, you will be able to build a lasting relationship with these professionals that will help you increase your site's exposure.
The technique starts with identifying your marketing goals, and then finding people who can help you reach those goals. This means reaching out with a pitch, and following up when necessary. Try sending your post via email or via certain social media platforms like LinkedIn and Twitter.
09. Say it with your signature
Your email signature is an underrated but powerful tool that essentially works as an online business card. Make sure your email signature includes your company logo, links to social accounts and websites, plus other contact information. This puts the brand's stamp on your emails and promotes your site to the recipients.
10. Focus on quality
When learning how to market your website, you should focus on publishing expert, informative content. This is true regardless of which marketing strategies you choose, whether it is posting on social media, writing blog articles or collaborating with influencers. Although you may be eager to get the word out right away, prioritize quality over quantity, as this helps build trust among your audience and drive them through the marketing funnel. This is one of the best things you can do for your business in the long run.
Freddy Fix borrowed from Wix